Clever Flooring Solutions

Inspired By Excellence & Innovation

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Where to Buy

Supplying Australia’s Leading Flooring Retailers

Our Range

We offer a wide range of high-quality flooring types including European Engineered Oak, Australian Timber Species, Classic Laminate, Hydro Laminate, Hybrid SPC and Ultimate Bamboo.

Australian Timbers

Australian Timbers



Classic Laminate & Hydro

Classic Laminate & Hydro

European Oak

European Oak

Exotic Timbers

Exotic Timbers

Hybrid Shield

Hybrid Shield





Make A Clever Choice

Clever Choice is devoted to excellence in research, product development, and customer service. You can count us to bring you high-quality, affordable and adaptable products.


Our products are available and accessible from flooring stores across Australia

Independently Tested

Independently Tested product specifications have been independently tested and certified to meet International and Australian standards.


Customers are always given warm, friendly, knowledgeable, and professional service complemented by our appreciation


High-quality products and affordability.

The Clever Way

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Our Clever Vision

A passionate, friendly and caring team creating “Raving Fans” by delivering an exceptional customer experience and Clever flooring solutions.

Our Clever Mission

Clever Choice continues to innovate product development and formulate sustainable flooring solutions in order to deliver the highest quality products to the Australian flooring market.

Our relationships and products will always reflect our commitment to quality and offer exceptional customer service and value for money.

Our Clever Values
  • Exceptional customer service
  • Family Focused
  • Best practice
  • Integrity, accountability and dependability
  • Technical excellence
  • Continuous improvement and innovation
  • Environmentally Sustainable
Our Clever Principles
  1. Commitment to quality first, style and value
  2. Commitment to all our customers:

-Trade, Independent Stores and Retail Groups
-Suppliers and Staff
-Business and Industry
-Community and general public

Our Business Principles
  • Collaboration: Leverage collective experience, skills and knowledge. We will involve all stakeholders in the quality improvement process.
  • Performance: Driven by our customers’ needs we are committed to continually improve our processes and quality of service
  • Diversity: Our success will come from inclusiveness and valuing different ideas, opinions, strengths, interests, and cultural backgrounds
  • Passion: Encourage innovation and efficiencies in all our work and service to continually and consistently move forward. Do the basics exceptionally well and keep it simple.
Our Clever Ethics
  • We will foster integrity by being honest, fair and equitable in all our dealings
  • We will abide by government laws and regulations
  • We will support the correct supply chain and follow our supplier agreements
  • We will maintain appropriate confidentiality of staff and customer records

The Underlay, A Clever Choice Podcast

Where we go inside & under the flooring industry




Our Committment

At Clever Choice we hold ourselves to highest professional standards and we treat each piece of flooring that we sell as if it was being installed in our own homes. Whether it’s a single board or a whole house of flooring, nothing is installed unless its manufactured perfectly.

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Technical Excellence

One of our major points of difference from the rest is the team at Clever Choice really know their stuff. Each and every staff member is passionate, almost to a fault about flooring. From Australian timbers to our range of Clever Laminate our product knowledge is second to none. At Clever Choice we pride ourselves on our Technical Excellence.

Continuous Improvement

It would be arrogant of us to believe that we can’t get better at what we do. You can be confident knowing that the team at Clever Choice are always looking at ways to improve our service, systems, and processes to improve the customer experience. We don’t stop there as it’s our range of products that is one of our greatest assets and we are continually researching new technology, designs and applications to ensure that Clever Choice is at the cutting edge of flooring on the Gold Coast.


Integrity is the cornerstone of our company. We work to build trust with all our customers by conducting our business in an honest manner, being truthful and ethical in all matters.


The accountability that we have instilled at an organizational level ensures that each and every staff member is accountable for their actions and as such when you deal with someone from Clever Choice you are dealing with someone who is passionate and values their work.


You need to be confident that you can rely on the team at Clever Choice to deliver a solution when it’s needed. We go above and beyond almost on a daily basis and our customers know that the team at Clever Choice can be relied on.

Our focus on quality first has gained us recognition as the benchmark to which other suppliers aspire. We are selective with the flooring we offer, as not all flooring is made to the same standards.
The ‘Clever’ brand has been specified and installed in Government, major residential, and commercial construction projects throughout Australia. We have been relied on for our:

  • Super quality flooring
  • Most stable, durable and
  • Value for money

Clever Choice products are designed and manufactured to continue to perform over their recommended lifetimes and are fully covered by structural and finish warranties.
Our resellers are selected for their professional customer service, excellent product knowledge, and after-sales support ensuring satisfaction from your new flooring experience. (The Clever Choice offices are not set-up for direct to public sales. We would be delighted to help you connect with one of our resellers!)

Clever Choice Proudly Supports:

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Number of trees planted


Equivalent tonnes of carbon absorbed


Number of trees

Proudly supporting Andersen’s Project Green

Proudly working and training with


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